Some sample If/Then scenarios:

• If consumers can't readily see the product on the shelf, then they won't know to look for it, so they won't look or buy your product.
• If consumers see different packaging, then they may not know it's the same item and won't buy your product.
• If consumers see empty shelf space, then they can easily switch brands and lose any loyalty that's been developed for your brand and product.
• If retailers have empty shelf space, then they will fill it with whatever is nearby.

GAIN

• Increase POP compliance rates
• Comply with clean aisle policies
• Seasonal promotions without packaging changes
• Variably print for testing or store specific references
• Cross promote with non-store suppliers (e.g., airlines)
• Quickly execute promotions
• Customize to target local demographics
• No time limitations on how long your signs are on shelf
• Reinforce out-of-store advertising efforts with full color graphics

 MAINTAIN

• Promotions stay current as inventory moves in store
• Encourage sales lift with mobile coupons via QR codes
• Keep brand presence when stock is low
• Recover potential lost sales by increased advertising at point-of-purchase
• Get value from products sold on lower shelves
• Promote at the sku level, not just entire brand line

SUSTAIN

• No outdated packages on shelf
• Protect shelf space
• Restocking matches sku
• Test A/B promotions affordably
• Be recognized even when product changes

The original shelf advertising, Always Visible Signs POP Signs were invented by a marketing professional to address the challenges of in-store marketing.  While others may try to imitate us, AVS signs uniquely address the key challenges of in-store marketing:

1. Cost and Lead time required for packaging changes
2. Low Compliance rates of installing in-store promotions
3. High Cost, Short Life Span and Limited Availability of in-store promotion opportunities on shelf
4. Products on lower shelves usually see less traffic
5. Challenge of incorporating graphics and campaigns used in other marketing channels at retail
6. Lack of ability to customize individual POP signs

Plus, by customizing at the SKU level, you can feature benefits of that product, versus waiting for every unit of a brand being sold out before customers can see your marketing message!

Don't delay! Contact us to set up an appointment or get a no-obligation quote.