Search Engine Optimization, at the end of the day, is making your site, your product and brand available to be found. Google still dominates the market, with about 66% of search (at least, on a search engine). With that in mind, AVS focuses SEO efforts to maximize for Google, as the other search engines have to take into account how Google processes their algorithms. Unless you have the budget of Coca-Cola or Toyota, our goal is to maximize results within the Google properties. If your incremental income is enough to saturate 100% of the Google landscape, we add additional features to nuance for the other search engines.