Case Studies

Momento Scrapbooking & Paper Arts is a specialty retailer targeting a wide customer base, both geographically and demographically.

Always Visible Signs, LLC worked with the owner to clarify short and long term objectives for the business, segment the current and targeted customer base, and developed a media and marketing plan that spoke specifically to each audience defined, to build long-term growth and increase market share.

Branding was critical to this effort, especially in the context of mass merchant retailers with similar and less costly products. The unique selling point for the brand was identified, and is leveraged in all marketing materials and photography.

Tracking media buying, both online and offline, has been a cornerstone of the marketing plan, to further refine advertising buys in the current advertising environment, and also to evaluate promotions and offers, based on target audience, timing and medium.

Plus, by working wtih Always Visible Signs, LLC, Momento can focus on what they do best, without having to ignore or be overwhelmed by marketing their business.

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