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Case Studies

Political Campaigns

Newspaper ads were created for Kevin Liddy, candidate for CT House of Representatives. These were designed to reinforce the direct mail, billboards, tv and radio spots also in play. There was strong branding to build name recognition. With a longstanding incumbant in office who was personally liked but politically ineffectual, we emphasized the history of poor decision making by the incumbent. With the economic issues at hand, the financial qualifications of Mr. Liddy were brought front and center, which helped make this candidate someone voters could relate to and have hope in to bring about needed reform.

Always Visible Signs, LLC developed the branding and created the ads. Always Visible Signs also handled the media buying and placement.

Newspaper ads were created for Nanci Seltzer, candidate for CT House of Representatives. There was consistent look and feel for ease of recognition and to help reinforce branding. As the last direct mail piece showed the Candidate with the very popular Governor, the ads, which ran concurrently and after the last postcard was mailed, we reinforced this last image going into the election.

Always Visible Signs, LLC developed the tag line and branding and created the ads. Always Visible Signs also handled the media buying and placement.

Contact us today to see what Always Visible Signs, LLC can do for you.

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