Promotions may be short bursts of attention for a specific action or purchase, or part of a longer program that builds loyalty and brand awareness...that encourages a specific action or purchase (hopefully)!

See, it's that last part that many agencies miss. Yes, the brand needs to be built and reinforced, and creating buzz is nice and all, but ultimately, you want consumers to buy your product, or donate to your cause, or educate others about your issues, etc.

Too many agencies run sweepstakes and contests and incentives that do nothing more than have people wait at home for the call that they've just won a million dollars. What's the point of that?

And what is the ROI for that?

Always Visible Signs, LLC specializes in "Logical Creativity™" where we clearly definte goals and objectives prior to starting any project, so we know what we want to achieve, with which consumers, and what we will be tracking, so we will be able to report how successful promotions are.

Once those objectives are identified, we come up with the most creative concepts -- that make sense* -- and get to work! We can work with any budget and most time frames.

From concept creation through execution and prize or premium fulfillment, Always Visible Signs, LLC has been there, done it.

And don't forget about Always Visible Signs™ Point of Purchase signs! These pop displays appear at retail and let your promotion live at the place where the purchase decision is made. Imagine having promotion codes, available only in store (and variable by store), and that can change (cost effectively) week by week, to encourage repeat buying - but without having to change packaging, or stale inventory, plus being able to quickly revise creative in response to tracking results, segmenting creative down to the store level - even doing cross-promotions identifying other aisles in the same store (e.g., "cold whipped cream in aisle 12" appearing with the chocolate syrup).

*Oh, that comment about creative concepts "that make sense"? Pet peeve - those agencies that encourage disruptive advertising, even if it creates ill will toward the brand. You know how people remember criticisms long after they remember the compliments? Guess what - works the same for brands. So let's not feed the fire, okay folks?

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